A new company called Driverso promises to introduce you to a parallel automotive world that’s less supermini, more supermodel. It works by bringing scores of disparate luxury car-hire firms across Europe under one umbrella, removing some of the "not for the likes of us" mystique and putting hundreds of head-turning vehicles at your fingertips.

Car hire. Probably the two least-sexy words in the entire holiday lexicon. Hidden charges, insurance hard-sells, suitcases crammed into footwells to save £17 a day on the next class up. Yep, it’s been a while, I’m guessing, since a hire car got you hot under the bonnet.

It doesn’t have to be that way. A new company called, annoyingly, Driverso, promises to introduce you to a parallel automotive world that’s less supermini, more supermodel.

We' ve all been there. Your holiday has hardly started, you’re looking forward to cruising through the Tuscan countryside or Alpine passes, and you’re excited to pick up your hire car. But, upon arriving at your wheels, you discover that they were seemingly out of low-slung convertible cruisers — and somehow you’ve been lumped with a poky, powerless hatchback. "You’re looking forward to cruising through the Tuscan countryside or Alpine passes..." No more. Speeding onto the scene to save your next European escape comes Driverso, the world’s first luxury car rental booking platform and a brand that we’ve very much been waiting for. From Bentleys to Aston Martins, Driverso offer top class cars, guaranteed models and a huge delivery radius. But the real reason you want to book through the brand is so you can see your travel companions’ faces when you step off the plane and see your supercar. So allow us to present 3 of the best, where to get them, and how much they’ll set you back…

Getting stuck in city traffic is a drag, but out on the open road, driving is a great way to explore and enjoy the landscape. Having a car is not only a handy way of getting around – it can also become the focus of a holiday, with road trips growing in popularity.
According to the company’s research, these are the top five cars Brits like to hire for their holidays…“There is no reason why people should leave their love of cars at home when they travel,” says Pierluigi Galassetti, managing director of Driverso, Europe’s largest luxury hire fleet. Although he reckons Brits “will often put comfort and style over raw performance or ostentatious styling”.

Renting a car can be a disheartening experience. Long queues at the airport, signing a Collision Damage Waiver form, waiting to see which depressing diesel hatchback you’ll be spending the week with.
But there is another way. Driverso (not a made-up name) handles Europe’s largest luxury hire fleet, offering everything from supercars to super-plush saloons. The Rome-based company has revealed the most searched-for makes and models across the continent, including the most popular in our nation’s capital. Here, we reveal the rental dreams of Londoners in search of luxury transport.

The Driverso portal brings high performance and luxurious cars for hire across Europe under one platform to provide customers with a seamless online booking experience and access to the most varied high end fleet in Europe. Unlike traditional car hire platforms, Driverso customers are guaranteed to receive the exact make and model as selected on the website. Driverso offers live online inventory, meaning real-time quotes and availability, enabling customers to search for, book and pay to hire the exact car of their choosing. Customers are guaranteed a premium service throughout their car hire experience with Driverso, including door-to-door delivery and drop-off. Driverso was launched with the backing of Primerent - a leader in the luxury car hire industry – in order to address the demand for a modern, digital platform for luxury car hire. Driverso was founded in March 2017 by Saverio Castellaneta and Pierluigi Galassetti and is backed by parent company, Primerent.

New luxury car hire service, Driverso, offers customers the widest selection of luxury cars across Europe, real-time availability and door-to-door delivery, from a Ferrari 488 GTB sports car to a Mercedes-Benz Class C convertible. Driverso brings suppliers across Europe under one platform to provide customers with a seamless online booking experience and access to the most varied luxury fleet in Europe. Unlike traditional car hire platforms, Driverso customers are guaranteed to receive the exact make and model as selected on the website. Driverso offers live online inventory, meaning real-time quotes and availability, enabling customers to search for, book and pay to hire the exact car of their choosing. Customers are guaranteed a premium service throughout their car hire experience with Driverso, including door-to-door delivery and drop-off.

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When renting a car on business, having the right set of wheels counts. Whether it’s making a good impression with prospects, demonstrating your status or bringing some horse-power filled joy into time away from home, what you drive matters.

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In crescita il settore del noleggio di auto di lusso. Grazie alla start-up Driverso è possibile noleggiare rapidamente e alle migliori condizioni la supercar desiderata. "Il mercato del noleggio auto di lusso è caratterizzato da numerosi player di piccole e medie dimensioni – spiegano li ideatori del servizio – con flotte che si aggirano intorno alle 20 unità per i più piccoli fino ad arrivare ai grossi provider, non più di cinque in tutta Europa, con flotte che superano le 100 unità. La tipologia di settore estremamente di nicchia non presenta purtroppo dati specifici, anche se, incrociando i dati derivanti dal mercato del noleggio auto a breve termine con quelli provenienti dal mercato del turismo luxury in Europa, emerge un interessante scenario di crescita".